The ritual

Four steps, about four minutes, morning and evening. That is the whole routine. If you only ever do two of them, do the cleanser and the cream.

01 Cleanse

All-in-One Micellar Cleanser, 150 ml. Sweep it over face and neck on a cotton pad or clean hands. It cleanses, removes make-up and tones in one step, and it does not need rinsing.

Morning and night. In the evening, go over the face twice if you have worn make-up or sunscreen.

02 Serum

Advanced Repair Serum, 30 ml. Two to three pumps. Less than you think, it spreads a long way. Smooth it upward over face and neck on clean skin, avoiding the eye area.

The concentrated step. Let it absorb for a few seconds before the next one; it takes about that long.

03 Eye care

Revitalising Eye Cream, 15 ml. A small amount, dabbed lightly around the eye contour with the ring finger. No pulling, no dragging. The skin there is thin and does not need the help.

Why a separate product: the serum is too concentrated for the eye area, and the eye cream is formulated for it.

04 Moisturise

24H Regeneration Cream, 50 ml. Seal everything in. Face and neck, upward strokes, morning and evening.

Hydration that lasts. In air conditioning this is the step that stops skin feeling tight by mid-afternoon.

How long it all lasts

Used morning and evening as described, the serum and the cream last roughly two months each, the eye cream longer, the cleanser about two months. Which is why the sets are built the way they are, with everything running out at roughly the same time.

If you are starting from nothing

Begin with the cleanser and the cream. Add the serum a week later, so you can tell what is doing what. Add the eye cream last.

Introducing one product at a time is also the sensible way to find out whether something does not agree with you. Patch test on the inner arm first, and remember that everything in this range contains caviar extract, so avoid it entirely if you have a fish or seafood allergy.

Not sure where to start?

Message us on WhatsApp at +971 56 145 2526. Tell us about your skin and a real person will tell you honestly which of the four to begin with, and which to skip. Sunday to Thursday, 9:00-18:00 UAE time.